
(graphic from www.current.com)
By Boomeryearbook.com
Good news for the boomer women; Ellen DeGeneres is the new face of Cover Girl. Rumors had started to circle way before the successful comedian announced officially in September on “The Ellen DeGeneres Show” that she’d be “the new face of Cover Girl.” She’s already started shooting commercials for them and says that the experience is a “very cool thing.”
The talented Ellen has won eleven Emmy awards throughout her career as a stand up comedian and talk show host. She hosted the 79th Academy Awards and of course, who can forget her as Dory in the cute Disney/Pixar film Finding Nemo. She has indeed come a long way from winning the title of the funniest person in America in an HBO sponsored event in 1980. Her success story gives courage to the boomer women reminding us of who we are and how far we have come.
She started working with Cover Girl Cosmetics in September and her advertisements started running in January of this year. The reason why Ellen working in a beauty campaign is surprising is not because she’s not good looking, it’s just that she has very unconventional looks; and is a proud openly gay, untraditional woman. Ellen has been dating girlfriend Portia De Rossi since 2004. The couple married in 2008 when the ban on same-sex marriage in California was overturned. The woman is anything but conformist. She doesn’t dress girly and she doesn’t wear a lot of girly makeup. But her advertisements for Cover Girl are amazing and Ellen looks glam. Way to go for the boomer women!
Cover Girl has signed a contract with Ellen under which this proud boomer women will be marketing the new Cover Girl Simply Ageless foundation. The timing for the deal couldn’t be better because Ellen, while far from old, turned 51 in January of this year as did many of the boomer women. She represents the segment of women in society who want to still have fun and look good even though their age in numbers might try to indicate otherwise. Cover Girl’s pick for their new line shows the changing attitude of our country. Who ever thought that a woman who is a comedian by profession and isn’t sexually straight would ever be chosen to represent makeup for a fashionable hot brand? Call me narrow-minded, but we sure never thought something like this would happen. It has though, and we’re all the better for it. Ellen has immense appeal, as shown by the smashing success she’s had with the American Express ads and the wide viewing of her show.
Ellen will, of course, be showing clips from her photo shoots with Cover Girl on her show. The move to put someone as diverse as Ellen on the face of a campaign is a clever stroke of genius on the part of Cover Girl. It’ll send the competition scrambling to find something or someone different. But there’s no one like Ellen and she is as original as it gets. Ellen has that open “every person” easiness to her while still being different from the crowd. Cover Girl will also be able to capture the market for the boomer women thanks to this smart move.
We at Boomer Yearbook say kudos to
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